loci AI
The homework, done before the guest arrives.
loci reads your book, your notes and your intake forms, and hands each stylist what they need to know. It is on every plan, at no extra cost.
Intake
The consult, read before the guest sits down.
New guests fill in your intake form before the visit. loci turns their answers into a short note for the stylist: hair history, what they’re after and anything to watch for.
Based on the intake form, this client has fine, color-treated hair with highlights done 3 months ago. She's looking for a full balayage refresh with toner. Recommend: bond-strengthening treatment before lightening. Estimated chair time: 3.5 hours. Note: client mentioned sensitivity to strong scents, so use fragrance-free developer.
Before the visit
A short read on every guest.
Open a guest and loci writes a few lines from their last ten visits, your notes, their formulas and their reviews. The stylist knows the story before the guest is in the chair.
- Due back
- Who is due, who is overdue, and who hasn’t booked their next visit
- At risk
- Guests who haven’t been in for more than 45 days
- Tags
- Big spender, no-show risk and lapsed, set for you


For each stylist
A plan for the day, and a fair answer on raises.
Each stylist gets a short daily plan from their own numbers: how many guests and what ticket reach their goal, which service to offer, and who to rebook. Owners get a raise recommendation for each person, with the reasons written out.
- Game plan
- Fresh each day, for each stylist
- What if
- Add hours, add guests, raise the ticket or add a service, and see the month change
- Raises
- Raise, hold or coach first, with the numbers behind it
Marketing
Campaigns, drafted.
Say who you want to reach and why. loci drafts the text or email, and you edit it before anything goes out.
- Who
- Lapsed guests, birthdays, a new service, anyone you can filter
- You decide
- Nothing sends until you press send
On every plan. No add-on.
Solo, Team and Brand all get the same AI. You don’t buy credits and there is no AI tier. See pricing.
See it on your own book.
14 days free, no card. Import your clients and open any guest to read their brief.