Compare
loci vs Fresha
Fresha brings you guests through its marketplace and charges for each new one. loci never takes a share of a guest, and a team costs one flat price.
What you pay each month.
| Your salon | loci | Fresha |
|---|---|---|
| One stylist | $19 | $19.95 (Independent) |
| Five stylists | $49 | $74.75 ($14.95 a team member) |
List prices, month to month, before card processing. Fresha prices read from its own pricing page, October 11, 2026.
Side by side.
| loci | Fresha | |
|---|---|---|
| New clients from the marketplace | No fee, ever | With limits: 20% of the first visit, $6 minimum |
| Card in person | 2.7% + 5¢ on the reader | 2.29% + 20¢ |
| Card online | 2.9% + 30¢ | 2.79% + 20¢ |
| Tap to Pay on a phone | No: Not yet. Requested from Apple | Yes, plus 10¢ a payment |
| Reminder texts | Yes: Included | With limits: 100 a month free, then 2¢ each |
| Marketing texts | Yes: 250 solo, 1,000 team, 2,500 a location | With limits: 8¢ each |
| Free trial | 14 days, no card | 7 days, no card |
Which one fits.
Stay with Fresha if
- You want new guests from Fresha’s marketplace and the 20% on their first visit is worth it to you.
- Card fees matter most: Fresha’s in-person rate is lower than Stripe’s.
- You want to take payment on your phone today.
Move to loci if
- You don’t want to pay a share of a new guest’s first visit.
- A team of five costs $49 on loci and $74.75 on Fresha, and loci’s price stays flat as the team grows.
- You send marketing texts and want them in the price.
Moving over.
How do I move my clients over from Fresha?
Export your client list from Fresha as a CSV and upload it in loci. The import has a Fresha preset that maps the columns and shows you anything it could not place before it saves.
Will I lose the guests who found me on Fresha?
Their records come with you in the import. Send them your loci booking link, and their next booking costs you nothing.
Can I try loci before I leave Fresha?
Yes. The trial is 14 days with no card. Run both side by side, and only move your booking link when you are ready.
Try loci on your own book.
14 days free, no card. The import reads your Fresha export.