Compare
loci vs Boulevard
Boulevard is the enterprise choice, with deeper reporting for large brands. loci gives a growing salon the same one menu and one client list for less, month to month.
What you pay each month.
| Your salon | loci | Boulevard |
|---|---|---|
| One stylist | $19 | $143 (no solo plan) |
| Five stylists | $49 | $143 (Essentials, up to 5 providers) |
| Three locations | $297 | $429 (Essentials) |
List prices, month to month, before card processing. Boulevard prices read from its own pricing page, October 9, 2026.
Side by side.
| loci | Boulevard | |
|---|---|---|
| Free trial | 14 days, no card | No trial |
| Card processing | Stripe’s rate: 2.9% + 30¢ online, 2.7% + 5¢ on the reader | From 2.65% |
| Email campaigns | Yes: Included | With limits: $2 per booked appointment |
| Marketing texts a month | 250 solo, 1,000 team, 2,500 a location | 250 on Essentials, 2,500 on Prestige |
| Forms | Yes: Every plan | With limits: Add-on |
| Reserve with Google | No: Not yet | Yes |
| Client portal | Yes, opened from a text, no password | No |
| One service menu for every location | Yes: One menu, local prices | Yes: Per-location price and duration |
| Shared client records | Yes, one client list | Yes |
| Reports across locations | With limits: A row per location, plus totals | Yes: Business-wide dashboards with drill-down |
Which one fits.
Stay with Boulevard if
- You run a large brand and need business-wide dashboards, location groups and a data warehouse share.
- You want Reserve with Google today.
Move to loci if
- You are one chair to a few locations and $143 a location is more than the work needs.
- You want to try it first, with no card and no contract.
- You want forms and email campaigns in the price, not billed per appointment.
Moving over.
How do I move my clients over from Boulevard?
Export your client list from Boulevard as a CSV and upload it in loci. The import maps the columns and shows you anything it could not place before it saves.
Does loci have Boulevard’s reporting?
Not all of it. loci shows each location side by side with totals. Boulevard adds location groups, drill-down dashboards and a Snowflake share, which a brand with dozens of locations may need.
Can I try loci before I leave Boulevard?
Yes. The trial is 14 days with no card. Run both side by side, and only move your booking link when you are ready.
Try loci on your own book.
14 days free, no card. The import reads your Boulevard export.